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Social initiative

Consume Sensibly

is a long-term civil project launched
in 2014

The aim
of the project
  • Decrease risks of unreasonable consumption of energy and low alcohol beverages
  • Promote the culture of reasonable consumption and raise awareness about recommended volumes of consumption of such products
Our values

CONSUMER AWARENESS — THIS IS OUR PRIORITY

Consume Sensibly» — to know all aspects of the product: composition, indications and contraindications, benefits, possible risks and allowable dosages.

 To share accurate product information to the consumer — is one of our main goals.

QUALITY CONTROL OF ALCOHOL AND ENERGY DRINKS

CONSUMERS SATISFACTION

INFORMING CONSUMERS

Members
Gorshenin Institute
Национальный фестиваль Социальной рекламы
Русское Радио
КНТЕУ
New products group of companies
Комітет сприяння захисту прав дитини
THE IMPORTANCE OF THE PROJECT

Solution of important consumer issues

Oleg Shvets

Main external nutrition expert of the Ministry of Health of Ukraine

Currently, we don’t have any research-based evidence of negative impact of reasonable consumption of caffeine on visceral organs, especially in proportions it appears in energy drinks
History
2014

The launch of the social initiative «Consume Sensibly».

2014

Establishment of the partnership between the social initiative «Consume Sensibly» and 8 th Social Advertising Festival. Themed nomination: responsible consumption of energy drinks.

2014

Holding of the round table «Pink glasses of Ukrainian parents: who encourages children to drink

alcohol?» within the framework of the social initiative «Consume Sensibly». Participants of the event: Gorshenin Institute, Committee on Facilitation of Children’s Rights Protection, Department of the Out-of-School Education, Sensitization and Protection of Children’s Rights of the Ministry of Education of Ukraine, Parents’ Committee of Ukraine as well as representatives of the Ministry of Health of Ukraine.

2014

The social initiative «Consume Sensibly» in cooperation with Gorshenin Institute conducted a sociological research titled: «Pink glasses of Ukrainian parents: who encourages children to drink alcohol?» Media support of the social initiative and the research was provided by «Russkoe Radio Ukraine».

2015

Based on the results of the social research conducted with Gorshenin Institute, as well as with the assistance of Natalia Maksimova, the doctor of psychological science, dean of the Social Work and Pedagogics Department, professor of the Department of Social Work of the faculty of Taras Shevchenko National University, a manual for parents «Basics of Alcohol Education» was published.

2017

Holding of the round table «Benefits and Risks of Caffeine and Beverages, Containing It» within the framework of the social initiative «Consume Sensibly». International and Ukrainian experts in the sphere of the food industry as well as representatives of the Group of Companies «New Products», «Coca-Cola Beverages Ukraine Limited», Monster Energy, Amway and Red Bull were among participants of the event.

Who can join the initiative

  • Manufacturing companies
  • Distributors
  • Civil and volunteer organizations
  • Mass-media
  • Nutrition and food industry experts

Do you have ideas or want to join the implementation of projects aimed at decreasing the consumption of energy and low alcohol beverages by untargeted groups, attract attention to issues of self-control and overconsumption of beverages as well as improve the cooperation of market players with state authorities in the sphere of regulation?

We invite you to join the dialogue!

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